Factors Building Consumer Trust in Instagram Stores and the Influence of Trust in Instagram Stores on Purchasing Intention
نویسندگان
چکیده
منابع مشابه
Consumer Purchase Decision in Instagram Stores: The Role of Consumer Trust
Instagram, a prominent social networking site, has become a popular online shopping platform among young people. In this study, we have attempted to understand what drives people to purchase in virtual stores on Instagram. Specifically, we built upon the integrative framework of trust and identified three groups of factors explaining consumer trust in Instagram stores: trustworthiness of Instag...
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15 صفحه اولThe Effects of Trust-Assuring Arguments on Consumer Trust in Internet Stores
The difficulty Internet stores face in developing consumer trust is an ongoing impediment to the proliferation of Internet shopping. In order to develop consumer trust, many e-commerce strategies and Website features have been proposed in the IS discipline. Trust-assuring arguments are one proposed feature and refer to a statement or statements offering support for a claim made by an Internet s...
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Building customer trust remains one of the main challenges facing electronic commerce today, largely because previous research efforts have not explained trust formation as a process which can be influenced through a number of discrete interaction stages with the vendor. In this paper, we present an empirically tested model that describes these stages and shows that customers come to trust incr...
متن کاملWebsite characteristics, Trust and purchase intention in online stores: - An Empirical study in the Indian context
Lack of trust in online transactions has been cited, by past scholars, as the main reason for the abhorrence of online shopping. In this paper we proposed a model and provided empirical evidence on the impact of the website characteristics on trust in online transactions in Indian context. In the first phase, we identified and empirically verified the relative importance of the website factors ...
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ژورنال
عنوان ژورنال: Business and Economics Research Journal
سال: 2022
ISSN: ['1309-2448']
DOI: https://doi.org/10.20409/berj.2022.397